Manchester's Lesbian & Gay Foundation's have been awarded
for their work in raising awareness of cervical screening.
Their campaign - Are You Ready for Your Screen Test? - was awarded
the top accolade at the Jo's Cervical Cancer Trust 2011 Cervical
Screening Awards.
Aimed at dispelling the myths around lesbian and bisexual women
and cervical screening, the campaign used famous films and humour
to help get the message across and engaged with women in a number
of different ways including; viral videos, posters, radio and print
ads, games, outreach and widespread media pick-up.
The campaign was delivered in partnership with the University of
Salford and funded by the NHS Cervical Screening Programme.
Annie Emery, The Lesbian & Gay Foundation's Programmes
Manager, said: "We are absolutely thrilled to get this award and
national recognition from Jo's Cervical Cancer Trust.
"Countless lives have been put at risk for years because of the
myth that lesbian and bisexual women don't need cervical screening.
The success highlights the overwhelming need for, and benefit of,
targeted campaigns on a wider scale."
Robert Music, Director of Jo's Cervical Cancer Trust, said: "I and
the rest of the judges were hugely impressed with this wining
application. It was innovative, creative and very well
targeted.
"The results of this project are already proving to be very
positive and of course this is a great example of best practice
that can be shared with other organisations across England and the
rest of the UK."
