Due to be shown on
screens from tomorrow, the advert features lesbian couple Alex and
Emma telling viewers the key ingredients to their long-lasting
But a surprised Alex is
interrupted by Emma, who insists one of the main reasons is K-Y
Intense, the brand's gel which it claims "makes sex more
After some brief
fireworks, the cameras cut to the couple tucked up in bed, with
Alex admitting that the gel, aimed specifically to women, "is a
good purchase". The advert closes with the slogan "make that big
moment even bigger"
A spokesman for K-Y
Brand said: "Since 1998, [KY-Brand] has sponsored dozens of LBGT
and HIV/AIDS organisations and has also participated at LGBT Pride
celebrations and other community events.
"Gay male couples have
been featured in print advertising since 2008 and now the brand is
continuing its tradition of support and visibility with advertising
that is inclusive of lesbian couples."