Leading gay publishing company Millivres Prowler Group, MPG,
have today announced the launch of the first European vertical
based Ad Network.
The move targets the innovative, affluent and brand loyal gay
market.
The Spectrum Ad Network enables businesses and brands to
communicate specifically to a diverse range of gay consumers via a
whole platform. It also offers targeted segmentation.
The UK LGBT Market alone is worth £96 billion.
MPG is the UK's largest gay and lesbian business, celebrating 37
years in business.
The network is based around delivering quality reach through
partnering with the best media and online brands serving the LGBT
market.
They do not allow open inclusion of publisher websites and pride
themselves on hand-selecting the most popular and reputable experts
in their field.
Kim Watson, Managing Director of Media & Marketing said: "As a
statement of intent we launch the network with GT, DIVA, Pink
Paper, and our first major partner - Pink News - and will go on to
selectively extend the network across other LGBT websites on the
above criteria."
Pink News CEO Benjamin Cohen added: "As Europe's largest LGBT news
publication, we're really happy to be teaming up with Europe's
largest LGBT lifestyle publisher to offer a new way for advertisers
to target the increasingly important LGBT market.
"We're happy to be working together to give advertisers the
opportunity of accessing a market that is growing in size and
relative importance, a market whose members continues spend and
indeed have growing disposable incomes in these challenging
economic times."
This network is already in position to offer agencies and brands
the chance to target gay men and women with lifestyle and cause
based campaigns reaching 600,000 unique monthly visitors and
delivering over 10.6 million impressions in addition to the
following advertiser benefits:-
- Our network reaches a highly affluent, innovative and dynamic
group of consumers, whose brand loyalty is very valuable.
- Extended Campaign Reach
- Brand Safety
- Maximised budget and ROI.
- Low Wastage Campaign Optimisation
- Transparency & Flexible Formats & Solutions.
- Segmentation options via brand, content, gender and
geo-targeting.
For more information about our digital advertising solutions via
Spectrum and MPG
contact Keith McDonnell keith.mcdonnell@millivres.co.uk or Tel:
020 7424 7406.
