As 400,000 are expected to watch and take part in Stockholm's
annual queer festival, organisers are using the people power to
mark a new, digital milestone.
"We're encouraging everyone - both spectators and revelers - to
join in the festival and use their mobile phones to broadcast
events live onto their website of choice," said Hans Eriksson,
executive chairman of Bambuser.
"The current, unofficial record is 10,000 live streams in one day
- a mark that was set earlier this year by Egyptian protestors in
Tahrir Square. But we're quietly confident we'll surpass this mark
by the end of the day."
Until recently, technical barriers had prevented live broadcasting
from becoming as popular as instant messaging or texting.
But over 260 models of mobile phone - in addition to webcams - now
can be used to instantly broadcast video live onto the web using
Bambuser. Users no longer have to wait and connect with a computer
before they are able to upload footage of their latest
"It's this ability - to instantly show your family and friends
where you are and what you're up to in real-time - that's the key
dynamic here," said Hans Eriksson.
"The use of live broadcasting continues to grow and is set to
become the fastest growing social phenomenon in the coming
Stockholm Pride takes place this weekend.