DIVA history

Launched in March 1994, DIVA started out as a bi-monthly publication with an
initial print run of 8,000. Out of 56 pages, only 8 were in colour.

In October 1995 DIVA had increased circulation to 20,000 per issue and
underwent a major redesign, going to 64 pages with 60% full colour. In May
1997 DIVA went monthly and in June 2000, a further make-over saw more
full-colour pages and a bigger page-size.

DIVA today

DIVA is now known the world over as the leading edge lesbian brand. The
magazine now maintains a circulation of 35,000 copies each month and retains
Tier 3 status through WHSmiths.

In June 2004, DIVA was re-launched under new editor Jane Czyzselska with a
new look, new content and a fresh new attitude. This latest redesign offers
features, interviews, news, opinion, culture, stars, humour and
human-interest sections.

Regular lifestyle features include fashion, travel, arts reviews, opinion,
hot dates (clubbing and events diary), and new products.

Reviews cover cinema, books, DVDs and music, from a lesbian perspective.

Reader-interactive sections of DIVA include the ever-popular letters page,
Life Expert (problem page), scene photos, DIVA listings of all bars,
clubs, social groups and the DIVA Directory (classified adverts, DIVA mail
order, and Dial-a-Diva).

DIVA circulation

Distributed through Seymour, DIVA has a circulation of 35,000.
Each issue is read by 2.6 people on average, making DIVA’s readership
100,000.

DIVA is sold nationwide through newsagents, book stores and retail chains
such as WHSmiths and Borders, or by subscription.

DIVA content

DIVA contains the same mix as most lifestyle magazines, but from a
lesbian perspective: icons, celebrities, real life stories, fashion, arts
reviews and news – all presented in a stylish, glossy, full-colour format.