I’ve entered a strange new world. Every so often, usually around midnight, I get the urge to turn my room into a miniature studio. I shut my door and close the curtains. Then I click ‘record’ and start talking to my webcam.

I’m certain that my neighbours will wonder who I’m talking to and why they can hear laughter erupting from my room at 3am. But I don’t care - I’m talking to YouTube. I’m making a video about my life, my goals, my ambitions and my gripes for a massive queer community who are doing the same. What do you need to join? Ten minutes, a camera and something to say.

Welcome to the world of vlogging, where queer kids are getting together, creating their own channels and broadcasting discussions about the issues that affect them. Many are forming groups called Queer Collaborations, or ‘Queer Collabs’ – and we’re not talking blurry footage and bad sound, either. These are carefully organised shows that generate loyal followers and create online superstars. It’s a neon world of genderqueer teens, cereal-munching students and young activists, with great haircuts and loads to say.

The interactivity of YouTube is often eclipsed by Facebook or MySpace; most of us are passive users, looking for entertainment. Vloggers are looking for entertainment too, but of a different kind; some of the best groups feature great performers, who combine humour with articulate – and often spiky – cultural commentary. To be popular, you have to be sharp, original and active.